Case Study: Canopy

Written By Silvia Teh

Objective:
To enhance brand recognition and cultivate a robust Instagram following, positioning Canopy as the premier dining destination in Singapore.

Solution:

  • We initiated a strategic approach by incorporating video content across Canopy's Instagram, TikTok, and Facebook platforms, capitalizing on the scarcity of such content among restaurants at the time.

  • This strategy leveraged organic reach, supplemented by judicious ad spend. Our videos were meticulously crafted to resonate with Canopy's target demographic, aged 25-40, fostering a sense of user-generated content (UGC).

  • Additionally, we transitioned Canopy's traditional formal photo style—reminiscent of a menu or brochure—to dynamic monthly lifestyle photography, showcasing the restaurant's ambiance, cuisine, and clientele.

Results:

  • Gained almost ~4X growth in followers

  • Observed a notable surge of 40.7% in content interactions

  • Achieved an astonishing 6.8K% increase in reach

  • Recorded a remarkable 1,100% increase in profile visits

  • Experienced a substantial surge of 249.3% in Direct Messages

Starting point: 3.4K followers in 1st September 2023.

Silvia Teh
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